Interim Support Services To Help You Meet Deadlines and Manage Your Business

Many of Maria's clients are experienced marketing and business consultants or full-service research vendors who count on her for specialized, interim, and overflow research project support, PowerPoint report writing, and quantitative analytics.

Do you have a short-term need for a seasoned research professional?
Are you facing more deadlines than you have staff time available?
Is someone going on an extended leave and you'd like to outsource the report writing?
Do you sometimes wish you could clone yourself or your senior-level research analysts?

Maria's specialty is filling analytical and reporting needs on an interim or overflow project basis.

With experience in a range of industries for a variety of clients, you are delegating to a seasoned research analyst who gets "up to speed" quickly, contributes as an experienced virtual team member, and produces reports which reflect your company's style, are consistent with your PowerPoint templates, and are client-ready and on time...every time.

When working with Larcher Consulting, clients typically design their questionnaires, collect the data, and produce the data tabulations—then they outsource the data analysis and report writing to Maria.

Most survey research or data analysis reports are written in PowerPoint with pie and bar charts, along with some flow charts, graphs, textual summaries, and recommendations.

Alternatively, companies may have in-house or other databases they want combined or analyzed. Frequently, this data is used to track progress toward organizational objectives or competitive position in the marketplace. Maria uses Excel or similar software to define and automate the complex calculations for defining these marketing metrics and key performance indicators (KPI's).

Sometimes, clients need more in-depth, verbatim responses, and fresh insights from consumers than are typically available from a traditional, quantitative survey. Maria is experienced with many of the leading-edge methods for collecting, prioritizing, and summarizing qualitative data, including web-based collaborative/group interviews,
online focus groups, and interactive word-of-mouth and online community forums.

Increasingly, companies are tapping the wealth of information available from their historical sales transaction logs and internal financial records to measure customer value, segment their customers, and fine-tune their customer relationship and touchpoint programs. Survey research, syndicated, census, or economic data are frequently integrated into these customized databases to identify new market opportunities, predict future purchase patterns, and optimize the allocation of marketing resources.

With experience in data processing, database consulting, and statistical software such as Excel, SPSS, and proprietary CRM tools, Maria consults with each client to develop and execute an analysis plan that will generate strategic insights and recommendations.

Website visitor statistics (e.g., HBX/WebSideStory, Omniture, or Google Analytics) are powerful tools for improving not only navigation/usability issues, but also for significantly improving the quality of sales leads, increasing sales revenue, or decreasing the number of calls made to customer support reps. With her quantitative and experimental design background, Maria helps clients conduct studies to significantly improve the productivity and ROI of their websites.