Maria Larcher, owner of Larcher Consulting, consults with organizations to implement and use consumer information and CRM technology, develop reporting tools, and analyze data to uncover actionable insights for her clients about their customers, understand the value they seek, and build mutually satisfying relationships... one customer at a time.

She has a unique ability to combine traditional survey research results with syndicated information, proprietary databases, and social media datasets to develop management tools for monitoring KPIs, calculating ROI on strategic business initiatives, and exploring "what if" scenarios.

Services We Offer

• Writing PowerPoint presentations and reports from market research data tabulations on an interim, overflow, as-needed, flexible staffing basis
   
• Developing customized reporting tools, building automated dashboards, and defining marketing metrics and key performance indicators (KPIs)
   
• Longer-term, team-based, engagements partnering with professional services consultants who specialize in implementing CRM, CVM, and marketing innovation software and technology

Using Database Analytics to Build Stronger Relationships With Your Customers

Part detective / part anthropologist, Maria's passion is analyzing, sifting, summarizing, and visually displaying data.

With 25 years experience in survey research, marketing, and strategic business management, Maria has an extensive background serving market research vendors, small and medium-sized businesses, non-profits, and Fortune 500 companies and in a wide range of assignments, including consumer products, customer value management, strategic planning, brand advocacy, product pricing, market segmentation, data-mining, predictive analytics, and website visitor behavior.

When strategic business/marketing consultants partner with Larcher Consulting, these professionals are better able to expand their consulting practices, focus on high-level project execution, and increase their overall value to their clients.

When you delegate to Larcher Consulting, you are getting a seasoned, project support professional who pays attention to the details and "gets it right the first time... every time."